OVER: strong name, missing pages, search up 9%. The flask and tumbler searches go to Thermos.

The short version. OVER is the growth story of the stores we have audited: 9,161 estimated search visits a month in August 2026, up 9% on a year earlier and level with the December 2025 peak, almost all of it Malaysia. The name is won; the pages are missing. 'thermo flask malaysia' is searched 2,900 times a month, more than 'over bottle', and Thermos holds the first two results while OVER's 1.8L flask, 1,255 reviews, appears only in Google's product row, through a stockist. On the tumbler and shaker searches there is no OVER page at all.

Key takeaways

• Search visits are 9,161 a month, almost all Malaysia; up 9% in a year and level with the December 2025 peak.
• Of the traced Malaysian visits, 76 in 100 come from the brand's name and 21 in 100 from category searches; pages outside the category bring the rest.
• 'thermo flask malaysia' is searched 2,900 times a month, more than 'over bottle' at 2,400, and OVER's flask collection is not in the results.
• Google's AI answer names OVER for big bottles, where its page is second; on flask, tumbler and shaker it is absent.
• 675 of the 879 pages we crawled share one description and 557 share one title; 17 searches already rank 11th to 45th on 6 pages.

How we audited

Public data only, without the brand's involvement: what shoppers type, what the search page shows, what the AI answers say and what the store's own pages say. Search volumes and click costs are twelve-month averages for Malaysia; positions were read on 5 and 6 September 2026 in Google Malaysia. The traffic line runs September 2024 to August 2026, all countries; Malaysia is almost all of it. Everything here will drift as the pages change.

The demand

Three blocks of search demand surround this store. Brand searches: 9,650 a month over 6 terms carrying the name, bringing 3,625 traced visits. Category searches the site already ranks for: 36,620 a month over 46 terms, bringing 986 traced visits. And the strike list: 11,360 searches a month on 17 terms where an OVER page already sits at positions 11 to 45, Google's pages two to five, on 6 pages that already rank.

That last block is the cheapest growth in this audit. The six pages exist and already rank: 'water bottles' is 4,400 searches a month with OVER 12th, 'engrave' 1,600 at 19th, 'water tumbler' 720 at 18th. 'over' itself is 5,400 searches a month and 'over bottle' 2,400; the site ranks first for both. 'over' is an everyday word, but the site ranks first for it, so we count it as a brand search.

What customers want

1,220 searches a month ask which brand or which size: 'water bottle brands', 480 a month, and 'tumbler brand', 320, are shoppers asking which one, and OVER's homepage ranks 16th and 15th for them. Another 3,940 searches a month are engraving searches, 1,040 of them with 'name'; OVER's engraving pages rank 5th to 28th.

Almost nobody types a rival's name here. 2,850 searches a month carry another brand's name, against 40,040 that carry none: shoppers describe the thing, not a maker, and OVER's bottle page has no answer to the which-one searches.

In their words

Google's own question under the big-bottle search is 'What are the huge water bottles called?', and the suggestions beneath ask 'why are water bottles so big now' and 'biggest water bottle you can buy'. Three of the ten AI questions we read name Malaysia or Kuala Lumpur. Google's AI answer names OVER for big bottles, Thermos for flasks, Montigo for tumblers and Everlast then Myprotein for shakers. Asked where to buy large-capacity water bottles in Kuala Lumpur, Gemini names sixteen sellers, two of them bottle brands, neither of them OVER. ChatGPT's list of the best insulated water bottles in Malaysia runs Oasis, Hydro Flask, Relax and Botella first, with OVER fifth.

Where the page is won

OVER's homepage is second for 'big water bottle malaysia', behind Google's AI answer, which itself names OVER: a spot to keep. That search is rare, under 10 a month; its variants, 'water bottles' at 4,400 a month, '2 liter' at 720 and 'big bottle' at 210, carry the demand. The other three searches we read have no OVER page. 'thermo flask malaysia', 2,900 a month at RM1.29 a click, is held by Thermos first and second; OVER's 1.8L flask appears only in the product row, through a stockist. 'tumbler malaysia', 480 a month at RM1.50 a click, opens with Google's AI answer naming Montigo, then Thermos's tumbler collection and Montigo's homepage. 'shaker bottle malaysia' goes to Myprotein and a corporate gift supplier. Google also shows a row of ten products for 'water bottle': no OVER page is on it, and Sports Direct holds three of the ten slots.

The store's own words explain some of this. 675 of the 879 pages we crawled share one description, 557 share one title, and the homepage title is simply 'OVER'. Every title on the bottle collection says 'Oversized Bottle'; none says flask, tumbler or shaker, and the flask collection is titled 'The Oversized Flask By OVER Malaysia' rather than the words the search uses. The bottle page sells the 1.5L from RM49.50 and the 2.2L from RM65.50, 1,978 reviews between them, under the homepage's description.

Who else is winning

OVER runs more Meta ads than any bottle brand we checked: about 109 active to Montigo's 65 and Tyeso's 35. Reach runs the other way: Montigo has 275,500 TikTok followers to OVER's 18,800 and 88,700 on Instagram to OVER's 41,800, sits third on the tumbler search where OVER is absent, and is named in six of the eight 2025 and 2026 lists of Malaysian bottle brands. Those eight lists name Tyeso seven times, Montigo six, Thermos five and OVER once, for its cup.

The plan, in outline

1. The site's own words. 675 of 879 pages share one description and 557 one title. Every collection and product gets its own title and description in the words shoppers type, and the homepage title says what OVER sells.
2. The flask collection. Retitle it for 'thermo flask malaysia', 2,900 searches a month now held by Thermos, and put the 1.8L flask's price, reviews and stock into the product data, the product list a store sends Google, so its product row can show them.
3. Pages already ranking. The 6 pages carrying 17 searches at positions 11 to 45 each get a title a shopper would click, a paragraph that answers 'which one', and a link from the homepage.
4. The big-bottle question. One guide, 'Big water bottles: which size, which brand', answers Google's own question with OVER's 600ml to 3.78L range; the bottle page carries the same answer in words.
5. The brand lists. Eight 2025 and 2026 lists of Malaysian bottle brands name OVER once, for its cup. Pitch OVER as the big-bottle brand, with the size-and-brand guide to quote, to the five independent publications behind them.

This is a sample of the audit every EasyStore merchant gets with the Merchant's Growth Package. See it working on our own demo store, or book the free 30-minute call below: bring your store link, we read your searches live and name what to fix first.

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